Dr. Yi Ling, Associate Professor
College of Business Administration and Information Systems
Personal Website: http://www.DrYiLing.intuitwebsites.com
- Graduated School of Business Administration, Bar-Ilan University, Ramat-Gan 59000, Israel Ph.D., Economics and Business, Jun 2006
- MBA, Southwestern University of Finance and Economics, ChengDu City, Shichuan Province, P.R. China M.B.A Jun 2000
- Other Post-Graduate Level Diploma: Post-Graduate Program of Regional Development Planning, Israel Weitz Center for Development Studies
- China West Normal University, NanChong City, Shichuan Province, P.R.China B.A Chinese Literature, Jun 1991
- Ling Yi & Eugene. D. Jaffe. "Economic development and channel evolution in The People's Republic of China" Asia Pacific Journal of Marketing and Logistics, Vol. 19 No. 1, 2007 pp. 22-39
Collected in: National Research Council Canada http://discover-decouvrir.cisti-icist.nrc-cnrc.gc.ca/eng/article/?aid=7028099
- Ling Yi & Eugene. D. Jaffe. "Economic development and channel evolution in The People's Republic of China" Emerald Group Publishing Limited1355-5855DOI 10.1108/13555850710720885
Collected in: Emerald Journals ISSN 1355-5855 http://emeraldinsight.com/journals.htm?articleid=1587823&show=html
- International Business
- Supply Chain Management
- International Marketing
International Finance, International Business, Marco Marketing theoretical fundamental, International Marketing.
Research in Progress:
"What Are The Determinants of Channel Productivity—Some Lessons From The People's Republic of China"
The objective of this paper is to identify and measure the relative importance of facilitating and constraining factors that determine marketing channel productivity. Identifying and explaining the factors that influence channel productivity is one of the most important tasks of channel research (Anderson 1985; Bucklin, Ramaswamy and Majumdar 1996; Dwyer and Welsh 1985; John and Weitz 1988; Klein, Frazier and Roth 1990; Stern and Reve 1980). The importance of macro-level efficiency in distribution has led public policy analysts to pay increasing attention to this topic in recent years (Kuwahara, 1997). Improvements in distribution systems have been linked to economic progress in general and to the development of entrepreneurial talent and skills in particular (Samiee, 1993).
The focus of this paper is The People's Republic of China (hereafter, PRC). A significant amount of academic research has concentrated on channels of distribution in China (Chow and Tung, 1994; Sternquist and Zhou, 1995; Goldman and Zhao, 1998; Zhuang and Zhou, 2004; Li and Jaffe, 2007). However, none of these studies dealt with channel productivity. China has been leading IGD's (Global Retailing, 2006) market attractiveness index for several years. While China's real GDP has been growing at a rate of between 8-10 percent from 2003-2006, its distribution infrastructure is still insufficient to enable rapid expansion of retailing institutions to peripheral cities and towns. Therefore, the determination of what factors drive channel productivity is a necessary condition for the implementation of marketing reform.
Published Articles; Conferences, Papers, Presentations & Workshops:
- (Yi, Ling & Jaffe.Eugene.D), "What Are the Drivers of Channel Evolution? Distribution Reform in the People's Republic of China," Working Paper No. 1, Marketing Institute, Copenhagen Business School, 2004
- Ling Yi & Eugene. D. Jaffe. “Economic development and channel evolution in The People's Republic of China” Asia Pacific Journal of Marketing and Logistics, Vol. 19 No. 1, 2007 pp. 22-39
- Ling Yi & Eugene. D. Jaffe. “Economic development and channel evolution in The People's Republic of China” Emerald Group Publishing Limited1355-5855DOI 10.1108/13555850710720885
- Jaffe, Eugene. D., & Yi, Ling. “What are the drivers of channel length? Distribution reform in The People's Republic of China” International Business Review (2007), doi:10.1016/j.ibusrev.2007.04.001
International Business Review, one journal of SSCI, Elsevier, European International Business Academy
- Ling Yi. “Inverted Structure of Marketing Channel” Marketing 2001,1 and 2001,2 China People University ISSN 1009-1351
- Lu Xianghu & Ling Yi. The Factors Estimate of China's Market Channel Structure Revolution Journal of Chongqing University (Social Sciences Edition) Vol. 10 No.5 2004 , one journal resource of CSSCI (Chinese Social Science Citation Index)
Class F721 Literature Code : A Article Code 1008-531(2004) 05-0034-05
This article has been collected in the Chinese highest level social science journal Xin Hua Wenzhai 2006, 4 China People Publication
- Ling Yi and Lu Xianghu "The three factors influencing China's distribution channel length and structure" Xin Hua Wen Zhai ISSN 1001-6651 CN 11-1187/z, No1, 2005 General 325 China People Publishing Company
- Ling Yi " Inverted Structure- Food Channel Strategy Innovations" China Business 2003 No 1
- Ling Yi and Shumin Deng "The Teacher Carrier Adaption in Universities Reform" Journal of Higher Education 2005 No 2 General No 42, Yulei 04-361
- Ling Yi Master Degree Thesis "Inverted Channel Structure of China Food Distribution China"
- “What are the drivers of channel length? Distribution reform in The People's Republic of China” Afsætningsøkonomisk Konference 14-15 April 2005 AFSKON (Marketing Conference 2005, Odense, Denmark)
- Hongkong Economic Association 2008 fifth Biennial Conference "What are the determinants of channel productivity? Some lessons from The People's Republic of China".
- Asia Media and Communication Forum 2008.
Ling Yi & others. "Development Planning Project of District 1, Pangasinan Province", the Philippines Israel David Publication 2002.
Dr. Ling Yi have consulted for some MNC companies for their international business strategy (detail see Dr. Yi Ling personal blog) in projects including: export business, OEM project, R&D projects, supply chain set up projects, marketing research projects, marketing branding projects, join venture evaluation projects, branch office set up
projects, abroad subsidiary company set up projects, and international trade shows.
Dr. Ling Yi have participated in series of activities in international business in 24 countries over 6 continents:
Africa: South Africa, Nigeria, Benin; South East Asia: Singapore, Indonesia, Thailand, Philippine, Viet Nam, Myanmar; North America: USA, Mexico, Canada; Europe: Italy, Denmark, Northland, French, Germany Austria; South America: Brazil; Pacifica: Australia; Middle East Region: U.A.E, Israel, Turkey, Egypt.