June 1, 2018 – Cypress, CA – Trident University International (Trident) faculty member Dr. Heesam Kang has just published the paper, “A Study on the Influence of Apartment Brand Image on Occupancy Satisfaction,” in the Journal of Korea Convergence. The paper was co-authored with Dr. Dong Il-Kim of Pusan National University in Busan, South Korea.
Dr. Kang, a professor in Trident’s Glenn R. Jones College of Business, instructs in the Bachelor of Science in Business Administration and Ph.D. in Business Administration programs. Previously he was a professor in the School of Business at Bacone College in Muskogee, OK.
In this study, the co-authors investigated the relationship between resident satisfaction and the overall residential satisfaction in a residential environment. The co-authors determined that there was a statistically significant relationship between satisfaction and brand image, as well as a significant relationship between residential satisfaction and the overall residential satisfaction in a residential environment.
Dr. Kang is an active researcher who has been published several times. Additionally, he has served as an editor for Journal of Convergence & Management Review. His areas of expertise include digital policy and management, financial derivatives, information systems analysis, and CPA preparation.
Dr. Kang earned a Ph.D. in Finance from the University of Texas at Arlington, MBA in Finance from Oklahoma City University, and Bachelor of Arts in Business Administration from Yonsei University in Seoul, South Korea.
About Trident University
Founded in 1998, Trident University International (Trident) is a leading online postsecondary university serving adult learners. Trident uses the EdActive™ learning approach, which employs case-based learning in an online setting to teach real-world relevant critical thinking skills to enhance the lives and careers of students. Trident offers high-quality bachelors, masters, and doctoral degree programs and certificates, led by a qualified faculty team, over 80% of whom have doctoral degrees. Trident is regionally accredited by the WASC Senior College and University Commission (WSCUC) and has over 27,000 alumni, including more than 22,000 with a military affiliation. The University has received multiple acknowledgements from Military Times, Victory Media’s Military Friendly Schools, and Military Advanced Education & Transition for their dedication to military-affiliated students. Visit www.trident.edu, Trident’s Facebook page, or call at to learn more about Trident’s wide range of educational options.