Trident – About Our Ads

Effective Date: May 3, 2017

We use tracking technologies.

We collect personal information about users over time and across different websites, apps and devices when you use this Platform. Third parties also collect personal information this way on our Platform. To do this, we use several common tracking tools. Our vendors and partners may also use these tools. These may include browser cookies. We, or our vendors and partners, may also use web beacons, flash cookies, and other tracking technologies.

We use tracking technologies for a variety of reasons.

We use tracking tools:

• To recognize new or past users.
• To store your password if you have registered on our site.
• To improve our Platform, products, or services.
• To serve you with interest-based or targeted advertising (see below for more on interest-based advertising).
• To observe your behaviors and browsing activities over time across multiple devices or other platforms.
• To better understand the interests of our website visitors.

We may engage in interest-based advertising.

We and our partners may display interest-based advertising using information gathered about you over time across multiple websites, devices, or other platforms.

Interest-based advertising or “online behavioral advertising” includes ads served to you after you leave a website, encouraging you to return. These ads may be served after you leave our website, or after you leave the websites of third parties. They also include ads we and our partners think are relevant based on your browsing habits or online activities. These ads might be served on websites or apps. We might serve these ads, or third parties may serve ads. They might be about our products or other companies’ products.

How do we gather relevant information about you for interest-based advertising?

To decide what is relevant to you, we and our partners use information you make available when you interact with us, our affiliates, and other third parties. This information is gathered using the tracking tools described above. For example, we or our partners might look at your purchases or browsing behaviors. We and our partners might look at these activities on our platforms or the platforms of others.

We work with third parties who help gather this information. These third parties might link your name or email address to other information they collect. That might include past purchases made offline or online. Or, it might include online usage information.

You can control certain tracking tools.

We use tracking tools, including cookies, on our websites. Third parties also use cookies on our sites. Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Cookies are small files that download when you access certain websites. To learn more, visit here. Certain browsers can be set to reject browser cookies. These pages also explain how you can manage and delete cookies. To control flash cookies, which we may use on certain websites from time to time, you can go here. Why? Because flash cookies cannot be controlled through your browser settings.

Our Do Not Track Policy: Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. If you block cookies, certain features on our sites may not work. If you block or reject cookies, not all of the tracking described here will stop.

Certain options you select are browser and device specific.

You can opt-out of behavioral advertising.

The Self-Regulatory Program for Online Behavioral Advertising program provides consumers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. To opt out of having your online behavior collected for advertising purposes, click here.

Some of the tracking technologies we may use do not participate in the Self-Regulatory Program for Online Behavioral Advertising. This means you will not be opted out by following the instructions above. Instead, click on the name of each tracker to get more information about how to opt-out of that tracker’s cookies: AppNexus, Motimatic, Nanigans, and Taboola, and Twitter Advertising.

The Digital Advertising Alliance also offers a tool for opting out of the collection of cross-app data on a mobile device for interest-based advertising. To exercise choices for the companies participating in this tool, download the AppChoices app here.

Certain choices you make are both browser and device-specific.